And I would like to mention in this field another example of media imperialism. What happened in
Jorge w. bush convince the whole world through the media that Iraq is a very dangerous country and that they own or make a lot of Internationally prohibited weapons and so on. But actually, when they occupied
Using Marshall McLuhan’s tetrad concept, I found it very useful to describe any media and analyze its behavior and effects on societies. I choose the Internet as a media to analyze using this tetrad technique:
§ Obsolescenc:the Internet reduced the importance of prints, radios, books and even TVs.
§ Retrieval:the Internet returned direct communication.
§ Reversal:the Internet flips the world into one city.
Generally speaking, a tetrad is any set of four things. In Laws of Media (1988) and The Global Village (1989), published posthumously,Marshall McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad is a means of examining the effects on society of any technology/medium (put another way: a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously. McLuhan designed the tetrad as a pedagogical tool, phrasing his laws as questions with which to consider any medium:
The laws of the tetrad exist simultaneously, not successively or chronologically, and allow the questioner to explore the "grammar and syntax" of the "language" of media. McLuhan departs from his mentor Harold Innis in suggesting that a medium "overheats", or reverses into an opposing form, when taken to its extreme.
Visually, a tetrad can be depicted as four diamonds forming an X, with the name of a medium in the center. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities of the medium, both Figure qualities. The two diamonds on the right of a tetrad are theObsolescence and Reversal qualities, both Ground qualities.
Despite the definitions of these terms and despite which is worse, they are all unacceptable and mean media. It represents a corrupted society where their person grows on an uncivilized and problematic life. It is the kind of a media that can destroy a culture and prevents ant improvement to the society. Sometimes, the intention of it could just be to distract teenagers and make them unable carry responsibility and become unaware of real life problems wither in politics or any other area. This could build in the future a kind of an ignorant nation that is controlled by undirected desires. We hope that we students or responsible people to fight this kind of media and build a successful and beneficial media that represent us as a civilized nation.
Media literacy gives an advantage to FCM students by exposing them to creative thinking on how to upgrade the media in order for it to achieve ultimate goals. it also teaches them methods of allowing people to contribute in the making of the modern effective media
The process of transforming the media consumption into an efficient tool of criticism
As criticizing other forms of media by interacting with people by giving them the rights to vote, analyze, and give feedbacks
The media culture class has really helpful and interesting information; I actually found it so helpful. Media culture could be very useful to us as FCM students. But the fact is that we can not absorb the possible benefit from the course as half of the class is babbling and the lecturer does nothing about it. The lecturer voice could be barely heard as lecturer voice is too low and students are bubbling without stopping. It would be better if the teacher punishes these students or do something about it. Also the use of advanced media in the class to get students attention such as a big mike and more interesting power points slides would be great. He can also try to share his information with student, ask them questions and provide such attractive activities.
The media in almost everywhere does not actually reflect the truth about things. Mainly, the main source of information that comes from it is peoples’ opinions and not just the professional, editors or Intellectuals experience.
There are many people who believe in what are said through the media and there are a lot of them who doesn’t. For example, 70 percent from American people don’t consider what is shown in the news as a fact and they are right about that.
Media from the Internet also do not have to be professionally accepted and edited to be published. Anyone can create and publish a website and they can put their personal opinions wither it is based on facts or not. So we have to be careful on how can we find the reliable sites and from whom to get the information we need.
Social media is a huge source information created by the people. It is an easy published technology and has many forms such as words, pictures, videos and audio. It provides social interaction among societies; people can share their stories, experiences, businesses or whatever they like.
Social media can be done via the internet and mobile communication networks. It has many different forms, including forums, social blogs, webblogs, wikis, podcasts, pictures and video. The qualification of these services is classified according to the number of visitor's using them.
